The Travel Association of Kansas (TIAK) announced the winners of this year’s Marketing Awards during the virtual 2020 Kansas Tourism Conference on October 28.
The TIAK Marketing Awards are chosen annually to recognize excellence in destination marketing initiatives across the state. They are divided into six categories and broken out by the organization’s marketing budget: Large (over $100,000), Medium (20,000 – $100,000), and Small ($19,999 and under).
Congratulations to the following winners:
Community Awareness
Small Budget: Northwest Kansas Travel Council - Community Guide
Medium Budget: Abilene CVB - #AbileneStrong Campaign
Large Budget: Visit Kansas City, KS - #SupportLocalKCK Campaign
Event
Small Budget: Downtown Hays Development Corp - Virtual March 2 Main Welcome for Students
Large Budget: Olathe CVB - Virtual Olathe Fourth Fridays
Small Budget: Seneca Area Chamber - Big Kansas Road Trip Program Guide Ad
Medium Budget: City of Great Bend CVB: Zoo Rack Card
Large Budget: Visit Kansas City, KS - KCK Coloring Pages
Online Media
Small Budget: Seneca Area Chamber: Big Kansas Road Trip Video
Medium Budget: City of Great Bend CVB, Explore Great Bend Website
Large Budget: Visit Kansas City, KS - KCK Mini-Escape Campaign
Visitors Guide (in-house)
Small Budget: South Central Kansas Tourism Region
Medium Budget: Merriam Visitors Bureau
Large Budget: Hays Convention and Visitor's Bureau
Visitors Guide (outsourced)
Small Budget: Visit Shawnee
Medium Budget: Visit Manhattan
Large Budget: Explore Lawrence
Best In Show Seneca Area Chamber & Downtown Impact - Big Kansas Road Trip Video
30 for 30 Best Marketing Idea
Downtown Hays Development Corporation - Dining with Downtown event
About TIAK: TIAK is a statewide membership organization whose mission is to speak with one voice for the travel and tourism industry in Kansas by supporting all components of the travel development field. Its goals are to influence government decisions, provide a forum for interaction among all industry sectors, and develop programs that positively reflect the impact of tourism on the state and local economies.