November - December
Christmas Magic on Main Street
Christmas Magic on Main Street brings even more sparkle to Downtown Hays this year with new decorations, festive events, and community favorites. From Holiday Open Houses to the FrostFest Parade, enjoy concerts, carriage rides, Santa visits, movies, and timeless traditions all season long on The Bricks!
Time and Location - 2025
Holiday Open Houses
November 13-15 | Business Hours Vary
Holiday Coupon Books are available to purchase
($10 each), and the Ticket Giveaway begins!
Earn double tickets toward the Downtown Dollar Giveaway
See The Bricks in Downtown Hays Facebook Page for Details and Locations
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Pink Friday
November 21 | Business Hours Vary
We encourage you to support local businesses
by shopping small before Black Friday!
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Black Friday
November 28 | Business Hours Vary
We encourage you to support local businesses
by shopping small on Black Friday!
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Small Business Saturday
November 29
We encourage you to support local businesses!
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Christmas Magic on Main Street Jubilee (formerly the Tree Lighting)
November 29 | 6:00 - 8:00 pm
​Food, fun, and festivities
Union Pacific Park Pavilion, 110 E 10th Street
Wayne & Tammy Lang Christmas Concert
December 1 | 6:30 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
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Holiday Cookie & Treat Exchange
December 4 | 6:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
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Santa, Mrs. Claus, Clydesdales, and Cocoa
December 5 | 5:00 - 7:00 pm
Meet Santa & Mrs. Claus at the Pavilion in the new sled,
Horse-drawn Carriage Rides, and Hot Cocoa (all free of charge)
Union Pacific Park Pavilion, 110 E 10th Street
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Breakfast with Santa
December 6 | 9:00 - 11:00 am
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
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Holiday Crafts
December 6 | 1:00 - 4:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
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Story with Santa
December 6 | 6:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
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Winter Art Walk
December 6 | 10:00 am - 4:00 pm
Hosted by the Hays Art Council​
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Hot Cocoa & Real Reindeer
December 7 | before the Parade
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
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Frostfest Illuminated Parade
December 7 | 6:00 pm
2025 Parade Theme: Timeless Traditions
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Santa, Mrs. Claus, Clydesdales, and Cocoa
December 12 | 5:00-7:00 pm
Meet Santa & Mrs. Claus at the Pavilion in the new Sled, Horse-drawn Carriage Rides, and Hot Cocoa (all free of charge)
Union Pacific Park Pavilion, 110 E 10th Street
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Customer Appreciation Weekend
December 11-13 | Business Hours Vary
Earn double tickets toward the Downtown Dollar Giveaway
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Max Haverfield and Friends Christmas Cabaret
December 13 | 7:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
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Holiday Classic Movie at the Fox Theater
December 14 | 3 pm
Enjoy a Christmas Movie at the Fox Theater! In this classic, a dad who unexpectedly finds himself stepping into Santa’s boots and discovering the true magic of Christmas along the way (movie free of charge)
The Fox Theater, 1202 Main Street
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Downtown Dollar Giveaway
December 20 | 5:05 pm
Drawing to give away $4,000 in Downtown Dollars!
This year's VIRTUAL drawing on our Facebook LIVE at 5:05 pm.
Follow The Bricks in Downtown Hays to see if you're a winner!
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Tree Topper:
Werth Wealth Management
Secret Santa:
Tim & Michelle Flax Family & Kay Irsik
Sleigh Sponsor:
Joe Bob Outfitters, Riedel's Garden Center
Garland Givers:
AutoWorld, Downing-Nelson Oil, Glassman Corp, Hays CVB, Hays Public Library, Hays Tees, HaysMed, Insurance Planning, Mills Engineering, PWC, Inc, Signature Builders
Bow Benefactors:
A1 Scaffolding, Astra Bank, Bieker Insurance, Clinkscales Elder Law Practice, Commerce Bank, Ellis County Abstract, Furniture Look, Loftus DDS, Andrew & Melissa Wasinger, Barb Wasinger