November - December
Christmas Magic on Main Street

Christmas Magic on Main Street brings even more sparkle to Downtown Hays this year with new decorations, festive events, and community favorites. From Holiday Open Houses to the FrostFest Parade, enjoy concerts, carriage rides, Santa visits, movies, and timeless traditions all season long on The Bricks!





Time and Location - 2025
Holiday Open Houses
November 13-15 | Business Hours Vary
Holiday Coupon Books are available to purchase
($10 each), and the Ticket Giveaway begins!
Earn double tickets toward the Downtown Dollar Giveaway
See The Bricks in Downtown Hays Facebook Page for Details and Locations
Pink Friday
November 21 | Business Hours Vary
We encourage you to support local businesses
by shopping small before Black Friday!
Black Friday
November 28 | Business Hours Vary
We encourage you to support local businesses
by shopping small on Black Friday!
Small Business Saturday
November 29
Shop small and support local businesses! Learn more on Facebook
Christmas Magic on Main Street Jubilee (formerly the Tree Lighting)
November 29 | 6:00 - 8:00 pm
🎅 Visit with Santa & Mrs. Claus
❄️ A Whimsical Wonderland Snowball Toss by Women Who Lead. Prizes will be given away with our snowball toss.
✉️ Write your letter to Santa thanks to the Hays Public Library and Nex-Tech
🚂 Nex-Tech Train Rides
☕️ Free Hot Cocoa sponsored by Breathe Coffee House
🐧 Storytime with Chilly & Friends thanks to our friends at the Hays Public Library & Bookmobile (story at 6:30 & 7:30 pm). Take-Home-Crafts, the Chilly books, HPL Catalog of programs, and some free giveaway items.
📚 Free books from Great Plains Dermatology
🍬 Goodies from Ellis County Ministerial Alliance
🥣 Soup supper for the first 500 (sponsored by Women Who Lead and served by PHONZ Smokehaus & Catering)
🧶Craft Vendors:
🖋️ Beads & Beyond by Coyle: Handmade bracelets, keychains, beaded flowers, and custom pens
🙌 Ellis Co. Historical Society: Two words... spitzbuben cookies, nuff said!
🎄 SASS Jessie Roth: Funny, seasonal, and custom doormats, as well as door signs
🍬 Whole Person & Co: Custom ornaments, Christmas keepsakes, beanies, and craft kits.
Union Pacific Park Pavilion, 110 E 10th Street
Stem Harvest's 4th Annual Home for the Holiday
November 29 | 6:30 - 8:30 pm
Get ready for a night full of holiday cheer, creativity, and community spirit
at STEM Harvest’s 4th Annual Hometown Holiday! Learn more HERE
STEM Harvest, 507 Main St (South side building by the mural)
Wayne & Tammy Lang Christmas Concert
December 1 | 6:30 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
Holiday Cookie & Treat Exchange
December 4 | 6:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
Santa, Mrs. Claus, Clydesdales, and Cocoa
December 5 | 5:00 - 7:00 pm
Thanks to The Meckenstock Group, the majestic Sunflower Clydesdales
return for free rides at Union Pacific Park! Free hot cocoa, thanks to
Werth Heating & Plumbing.
Union Pacific Park Pavilion, 110 E 10th Street
Breakfast with Santa
December 6 | 9:00 - 11:00 am
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
Holiday Crafts
December 6 | 1:00 - 4:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
Story with Santa
December 6 | 6:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
Winter Art Walk
December 6 | 10:00 am - 4:00 pm
Hosted by the Hays Art Council
Hot Cocoa & Real Reindeer
December 7 | before the Parade
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
Frostfest Illuminated Parade
December 7 | 6:00 pm
2025 Parade Theme: Timeless Traditions
Santa, Mrs. Claus, Clydesdales, and Cocoa
December 12 | 5:00-7:00 pm
Thanks to The Meckenstock Group, the majestic Sunflower Clydesdales
return for free rides at Union Pacific Park! Free hot cocoa, thanks to
Werth Heating & Plumbing.
Union Pacific Park Pavilion, 110 E 10th Street
Customer Appreciation Weekend
December 11-13 | Business Hours Vary
Earn double tickets toward the Downtown Dollar Giveaway
Max Haverfield and Friends Christmas Cabaret
December 13 | 7:00 pm
Hays Public Library, 1205 Main Street
Sponsored by: The Hays Public Library
Holiday Classic Movie at the Fox Theater
December 14 | 3 pm
Enjoy a Christmas Movie at the Fox Theater! In this classic, a dad who unexpectedly finds himself stepping into Santa’s boots and discovering the true magic of Christmas along the way (movie free of charge, thanks to Golden Belt Bank for sponsoring and The Fox for hosting)!
The Fox Theater, 1202 Main Street
Downtown Dollar Giveaway
December 20 | 5:05 pm
Drawing to give away $4,000 in Downtown Dollars!
This year's VIRTUAL drawing on our Facebook LIVE at 5:05 pm.
Follow The Bricks in Downtown Hays to see if you're a winner!
Tree Topper:
Werth Wealth Management
Secret Santa:
Tim & Michele Flax Family & Kay Irsik
Sleigh Sponsor:
Joe Bob Outfitters, City of Hays, Riedel's Garden Center
Garland Givers:
AutoWorld, Glassman Corp, Hays Public Library, Hays Tees, HaysMed, Insurance Planning, Midwest Energy, Mills Engineering, Paul-Wertenberger Construction, Inc., Signature Builders, Vitztum's Carpet One Floor & Home
Bow Benefactors:
A1 Scaffolding, Astra Bank, Bieker Insurance, Brungardt Hower, Clinkscales Elder Law Practice, Commerce Bank, Downing-Nelson Oil, Ellis County Abstract, Furniture Look, Heartland Community Foundation, Loftus DDS, Messenger Catholic Books & Gifts, Steel Fabrication, Andrew & Melissa Wasinger, Barb Wasinger
Candlelight: Adams Brown
Christmas Magic on Main Street Sponsors include:
Shop Local in Downtown Hays!
Holiday Open Houses | November 13-15 | Business Hours Vary
Holiday Coupon Books are available to purchase ($10 each), and the Ticket Giveaway begins! Earn double tickets toward the Downtown Dollar Giveaway
See The Bricks in Downtown Hays Facebook Page for Details and Locations
Below is a map of stores and restaurants that are participating in this year's promotion.



Downtown Dollar Giveaway | December 20 | 5:05 pm
Drawing to give away $4,000 in Downtown Dollars!
This year's VIRTUAL drawing on our Facebook LIVE at 5:05 pm.
Follow The Bricks in Downtown Hays to see if you're a winner!

